We've all been told, "The Money is in the List," but often when we try to get that money from the list, we find that's it's just a bit more complicated than that. It would be nice if we could just put a sign-up box onto our website and the money could started rolling in. Of course, it doesn't work that way.
I know what's it like. I used to bust my butt trying to build my list and send out elaborate emails that took FOREVER to put together. But you know what? When I cut out all that nonsense, a strange thing started happening.
I started yielding MORE profit from my email lists. Wouldn't more profit from your own email marketing without a whole bunch of extra work be really nice?
But I'm Afraid To Send My Subscribers Something Different Because They Might Get Upset With Me & I've Worked So Hard To Build Their Trust
Let me ask you something...
If your subscribers trust you now, why would they lose their trust in you over a simple change in the way you send email? If anything, your subscribers are going to trust you even more!
If people unsubscribe from your mailings, it simply means that they're not interested in what you have to say - whether you're sending them a long fancy newsletter or a short note.
Think about it. When you unsubscribe from someone's list, it normally has nothing to do with the person sending the email, it's more likely that you've outgrown the content of the emails, or you're just not finding the information applicable to the things you're currently doing.
And trust me, you're not in the wrong if you send them a promotional email. You're running a business and emailing your list is not charity work - there is nothing to feel guilty about!
Your focus needs to be on the subscribers who are staying on your list. These are the ones that devour the content you send them, and take you up on your offers. So really, don't worry about hurting anyone's feelings, and certainly don't take your unsubscribes personally.
You see, growing your own profitable mailing list is about:
Building a highly-targeted and responsive list that wants to hear what you have to say and sell. Imagine that, people who are ready and willing to open their wallets to you.
Reducing your workload and establishing easy-to-follow email marketing routines, all the while getting more results.
Increasing your sign-up rates, open rates, and ultimately your click through rates. Not sure what all that terminology means?
Let me take you by the hand and I'll explain it all to you in my complete...
Email Marketing Course
That Shows You Exactly How To
Manage Your Income-Producing List
A Whole Lot Easier
The Email Marketing course is a system designed to help you grow your list, understand what your list really wants (including the products they want to buy), improving your communication results and maximizing your profits all through email marketing.
You'll finish my course with a plan of action to help you sustain long term success and profits.
http://www.cherylheppard.com/email-mktg-coaching/
